PLEASANT REALTY

SELLER HELP

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Getting ready to sell a home for your client?  Here are 9 practical suggestions to help them sell quickly by making their home look attractive, well cared, for and positively inviting to prospective buyers.

1. Make it sparkle!
A fresh coat of paint in every room will freshen things up and will make their home look great. It's the best investment of time and money that they can make to enhance your sale.

2. Pass the white glove test!
Every room and surface should be company clean -- and that includes the basement.  Buyer's will test this!

3. Light Bright! 
Rooms will look their most cheerful with the curtains and drapes open in the daytime -- and warm and cozy with every light (even inside the closets) turned on for night time showings.   Remember, night-showings are risky.  Insure you follow all safety protocols for your protection.

4. Fix-it! 
Take care of all minor repairs before they open the doors to your first prospective buyer. The condition of the kitchen and bath are especially important -- fix that leaky faucet, re-grout the tub and replace that torn screen now!

5. No clutter!
This is a good time to clean out the closets, cupboards, garage, basement and attic. Put away some of the knick-knacks -- and unused items into temporary storage. The home will look more spacious and efficient. 

6. Be street wise!
In the real estate business we call it curb appeal -- for you it means making the house look attractive from the street. First impressions really count. Plant lots of flowers, hang a wreath on the front door, keep the lawn mowed and edges trimmed, put away the hose and touch up any loose paint. Don't forget to pick up the kids bikes and toys (and to clean up after the family pets...)

7. Sorry, pooch!
Speaking of pets, they may be a treasured part of your sell'ers family, but not everyone will love them the way they do. Be extra vigilant to insure that they remove all pet odors and to clean up around the feeding area. And of course, pets should never be underfoot during a showing.

8. Details Count!
Fresh flowers in the dining room, a colorful fruit basket on the kitchen table, new matching towels in the bathroom, a pretty wreath on the front door -- all these things will make your home look warm and inviting. Remove things that may be a distraction -- like personal care products on display in the bathroom, stacks of mail and various items on the bedroom dresser. Avoid overpowering room fresheners and potpourris.

9. Relax!
You're client is in good hands. Exit Pleasant Realty and you will help them with all the exciting decisions ahead. We have the experience and knowledge to make your home sale go as smoothly as possible!   Be confident and don't be afraid to ask for help from your team! 

 

Mistakes in selling a home..........

AVOID THESE PITFALLS TO SELLING YOUR PROPERTY!

Mistaking Refinance Appraisals for the Market Value

Remember, a re-finance appraisal may have been stated at an untruthfully high price. A lot of the time, lenders estimate the value of the property to be higher than it actually is in order to encourage re-financing. The market value of the home could actually be lower. You as a Realtor should provide them with the local values of homes in your neighborhood and determine the best and true value of your home.    Do your homework, run your "Comps" and compare like homes in the same neighborhood to get the right market value!

Forgetting to "Stage The Home"

Let's face it - you are trying to sell your home!  Simply put it needs to just like an "actor on a stage", thus called "Staging" a common real estate term that means you will want to have your seller's home in the best possible show condition at all times.  In spite of how frequently this mistake is addressed and how simple it is to avoid, its prevalence is still widespread. When attempting to sell the home to prospective buyers, do not forget to make the home look as pleasant as possible. Make necessary repairs. Clean the house thoroughly. Make sure everything functions and looks presentable. A badly kept home in need of repairs will surely lower the selling price of the property and will even turn away some buyers.   The better it looks the more willing the buyer is to pay more for it.  The less work on move-in the more value there is!

Trying to "Force-Sell" While Showing

Buying a house is always an emotional, confusing, and often a difficult decision. As a result, you should try to allow buyers to comfortably examine the property. Don't try haggling or forcefully selling. Instead, be friendly and hospitable. A good idea would be to point out any subtle amenities and be open to questions.   Don't forget to call back a day or two after the showing and feel for any interest.

Trying to Sell to "Pass By Buyers"

A buyer who stops to look at your seller's property because of a "for sale" sign he saw may not really be interested in your buying the property! Often buyers who do not come through a Realtor are not interested in buying immediately, and they are more interested in seeing what is out there than in actually making a purchase. They may still have to sell their house, or may not be able to afford a house yet. They may still even be unsure as to whether or not they want to relocate.   Additionally, with all the "scam artists" out there trying to dupe homeowners, it is important that you represent your seller with due diligence.

You as a Realtor should be able to distinguish realistic potential buyers from the average observer. You should usually find out a prospective buyer's savings, credit rating, and purchasing power. If you fail to find out this pertinent buying information, you should do some investigating and questioning on your own.  This will help you avoid wasting your time marketing to the wrong people.

Not Knowing Seller Rights & Responsibilities

Not knowing the "ins & outs" of the real estate process can cost your client a considerable amount of money.  Insure you are well versed in this and can explain the items to your clients so they can understand them.  The only "stupid question" is the question never asked.  It is extremely important that you are well-informed of the details in the real estate contract. Real estate contracts are legally binding documents, and they can often be complex and confusing. Not being aware of the terms in your contract could cost you thousands for repairs and inspections. Insure your seller fully understand what they are responsible for before signing the contract.

Limiting the Marketing and Advertising of the Property

We utilize a wide variety of marketing principles. You should also be dedicated to selling the property; should be available for each phone call from a buyer. Most calls are received, and open houses are scheduled, during business hours, so make sure that you are working on selling the home during these hours. Chances are that you may have a job, too, so you may not be able to get in touch with many potential buyers, but you should follow up quickly.

...............and lastly, the biggest mistake of all.:

Don't Price The Property Too High!

Every seller obviously wants to get the most money for his or her product. Believe it or not, , the best way to do this is NOT to list your product at an excessively high price! A high price will cause a buyer to lose interest before even seeing your property.  You really want to draw clients/buyers to the home.  Once you get them there a quality home product will sell itself!  As a result, overpriced properties tend to take an unusually long time to sell, and they end up being sold at a lower price.   Make sure you give the best pricing advice on the onset of the seller's agreement.  It is better to have the client walk away not selling their house because they want too much for it than spend hundreds of hours trying to find a buyer that will never come.